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Interview method

Part 3 — Leadership and communication

3 methods for structuring leadership communication in an interview: giving factual feedback without judgement (SBI), making a difficult request assertively (DESC), or recognising a contribution credibly and actionably (AID).

Factual feedback SBI Situation, Behaviour, Impact. Structuring difficult feedback without judgement or generalisation — the method used by management consultancies. Difficult feedback · Situational leadership Assertive communication DESC Describe, Express, Specify, Consequences. Making a difficult request or correction without aggression or capitulation. Negotiation · Conflict management Positive feedback AID Action, Impact, Development. Turning vague positive feedback into credible, actionable recognition. Performance reviews · Team coaching
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