Interview method · Part 5 — Executive communication
Ultra-compact, evidence-based argument · For expert, impatient audiences

Claim-Evidence — Claim – Proof

Presenting a complex argument in an ultra-compact way: a precise claim (Claim) immediately followed by its quantified proof (Evidence). No superfluous context, no needless nuance — just the thesis and its demonstration.

Format Argument built from Claim → Evidence pairs
Duration A compact format, suited to conversations with experts
Context Quantified recommendations · A debate with an expert · Defending a technical decision
What the method is for

The leanest form of argument

Claim-Evidence is the most compact argument structure there is: a claim immediately followed by its proof. No superfluous context, no needless nuance — just the thesis and its demonstration.

What it does. Presents complex arguments in an ultra-compact way. Ideal for situations where the audience is expert and impatient.

Core principle

A precise Claim, quantified Evidence

Claim — a precise, clear statement, one that can be true or false.

Evidence — empirical proof that makes the claim highly probable.

A vague Claim
"Our solution performs better."
A precise Claim + Evidence
"Our solution cuts response time by 65% (Claim) — from 800ms to 280ms under peak load at 50,000 req/s, in our November 15 performance tests (Evidence)."
Step-by-step breakdown

The 2 steps of the method

Senior consultant example

Defending a technical architecture in front of a sceptical CTO

Context — defending a microservices architecture in front of a sceptical CTO

Claim 1: the move to microservices will cut your time-to-market by 40%.
Evidence: across your last 20 sprints, 65% of lead time is wait time between dependent teams. Our architecture removes 80% of those dependencies.

Claim 2: the migration risk is manageable.
Evidence: the strangler-fig pattern on 3 similar clients — zero service interruption, an 18-month migration in both cases.

Claim 3: ROI turns positive within 18 months.
Evidence: estimated migration cost: €1.2M. Annualised velocity gain: €800K. Infrastructure savings: €350K/year. ROI turns positive at month 16.

What to avoid

Common mistakes

Before the interview

Quick checklist

Key takeaways

Claim-Evidence in one sentence

Claim-Evidence = an ultra-compact, evidence-based argument. Every Claim (a precise statement) is immediately followed by its Evidence (quantified proof). It's the structure for debates with experts and recommendations to the C-suite.

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